Blog

Table of Contents

• Results & Outcomes
• Goals & Objectives
• Client Background & The Challenge
• Strategies & Plan of Action
• Conclusion

Goals & Objectives

Our main goal is to boost monthly orders from 92 to 2,490 over the next 12 months. We’re also dedicated to enhancing brand awareness and fostering deeper customer engagement. These targets will guide our strategies, helping us connect authentically with our audience and drive meaningful growth together.

Client Background & The Challenge

This brand is an online furniture brand that creates made-to-order pieces designed for modern urban living. They offer affordable, stylish designs that cater to apartment dwellers. Despite attracting strong website traffic after launching, they only achieved around 92 orders monthly in their first year due to lower conversion rates. 

Recognizing the untapped potential, they faced the challenge of expanding their audience while making the shopping experience smoother for customers. 

At DesignScript, we teamed up to craft a strategy that would enhance customer engagement and drive sales, all while staying true to their mission of providing chic, functional furniture.

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Strategies & Plan of Action

We implemented an integrated growth approach across seven key channels to elevate the brand’s success.

Instagram: We expanded our content with shoppable room tours and style guides, while onboarding micro-influencers to increase brand awareness.

Meta Ads: We targeted lookalike audiences and created engaging video ads that highlighted the versatility of our modular furniture.

Google Ads: We focused on urban living keywords and utilized in-market audiences for storage solutions. 

Our YouTube strategy featured TrueView ads showcasing space-saving tips. Additionally, we enhanced the user experience through mobile optimizations, added urgency messaging on product pages, and automated post-purchase reviews and cart abandonment follow-ups.

Over the 12-month period, we focused on executing strategies that would drive meaningful growth for the brand.

On Instagram, we published four times more content, including engaging shoppable room tours, and boarded 12 new micro-influencers to enhance brand awareness.

For Meta Ads, we rigorously tested custom audiences, resulting in a remarkable 3X performance lift.

In Google Ads, we achieved sub-$1 cost per click by expanding our keyword strategy while maintaining a strong CTR.

Our YouTube campaigns garnered over 28 million video impressions. We also optimized the mobile conversion rate by 25% and personalized post-purchase review requests, ensuring a seamless customer experience.

Conclusion

Brand’s incredible journey from just 92 orders to 2,490 in a year is a testament to the power of understanding and connecting with customers. By enhancing the shopping experience and leveraging targeted marketing strategies, they not only boosted sales but also built a community of loyal fans. This transformation shows that with the right approach and a genuine focus on customer needs, even the toughest challenges can turn into opportunities for growth.

Now on a solid path to ongoing success, demonstrating how passion and strategy can lead to amazing results in the competitive home goods market.

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2441%

MRR Growth

817%

Increased Traffic

158%

Increased Conversion

189%

Increased AOV

Table of Contents

• Results & Outcomes
• Goals & Objectives
• Client Background & the Challenge
• Strategies & Plan of Action
• Conclusion

Goals & Objectives

From the start,

Our specific growth targets aim to increase monthly orders from 1,300 to 8,520 within 24 months while enhancing brand awareness and customer engagement. These objectives will guide our strategic initiatives, ensuring focused efforts to achieve significant growth and strengthen our connection with our audience.

Client Background & The Challenge

A rising D2C beauty and cosmetics brand and is celebrated for its high-quality, eco-friendly products, which are appealing especially to women aged 18-34 who are passionate about beauty.

After a strong start, reaching 1.2K monthly orders by year two, the brand faced a frustrating growth table. It struggled to engage a wider audience and convert website visitors into loyal customers. To overcome this hurdle, the brand needed to identify and implement effective digital marketing strategies to reignite growth and connect more deeply with potential buyers.

Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!

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Strategies & Plan of Action

At DesignScript, we focused on a holistic digital growth strategy to breathe new life into the brand.

Instagram: We expanded our content to include tutorials, reviews, and style tips, connecting with our audience through engaging visuals and stories. Collaborating with both micro and macro influencers helped us reach new beauty enthusiasts.

Meta Ads: We targeted lookalike audiences who resemble our best customers, using retargeting strategies to encourage repeat purchases.

Google Ads: We concentrated on keywords that captured real interest in makeup, reaching people actively searching for beauty products.

YouTube: Our TrueView ads showcased our products in a way that resonated with viewers’ interests.

To keep our momentum going, we’re excited to ramp up our user-generated content strategy. We aim to share 4X more posts each week, creating a space where our community feels valued and engaged with our brand.

We also plan to deepen our influencer collaborations, targeting 3X more partnerships. By connecting with diverse voices, we can reach new audiences and build genuine relationships that resonate with potential customers.

In terms of our Meta Ads, we’re committed to rigorous testing. Our goal is to significantly expand our ad sets while maintaining impressive click-through rates, ensuring our messaging remains impactful.

For Google Ads, we’ll dive into more high-intent keywords to enhance our visibility. Plus, we’re prioritizing mobile optimization and smoother user experiences to keep boosting conversions and encouraging repeat purchases. 

Together, these steps will help us continue growing and connecting with our audience.

Conclusion

GlamGal’s journey from 1,300 to 8,520 monthly orders is a testament to the power of strategic growth and community connection. By embracing user-generated content, influencer partnerships, and targeted advertising, we’ve built a vibrant brand that resonates with our audience. This transformation isn’t just about numbers; it’s about fostering genuine relationships and creating an engaging experience for our customers. We’re excited about the future and committed to continuing this growth journey together.

Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!

Book a session with us today and make some digital magic happen!

750%

MRR Growth

621%

Repeat Purchase

280%

Engagement Growth

281%

Increased AOV

Table of Contents

• Results and Outcomes
• Goals and Objectives
• Client Background and the Challenges
• How it Began or strategies
• Conclusion

Goals and Objectives

From the beginning,

Our primary goals were to increase monthly orders from 40 to 1,970 within 12 months and enhance brand awareness and customer engagement. We focused on key metrics such as conversion rates, website traffic, and customer acquisition costs to track our progress, ensuring our efforts remained aligned and targeted.

Client Background and the Challenges

An online women’s fast fashion brand catering to female shoppers aged 18 to 35, offering stylish and affordable dresses, tops, bottoms, and accessories. Despite building a strong social media following in its first year, the brand struggled with only 40 monthly orders, limiting revenue potential.

Key challenges included low brand visibility, ineffective customer engagement, and fierce competition in the fast fashion market. 

Additionally, operational issues like inventory management hindered their ability to provide a seamless shopping experience. To address these challenges, they partnered with DesignScript to enhance their digital marketing strategies and drive sales across multiple channels.

Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!

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How it Began or strategies

To drive significant growth in conversions and revenue, we developed an integrated digital campaign that targeted multiple channels.

Meta Ads: We started with Meta Ads, using collection ads to highlight our best-selling dresses to lookalike audiences. This helped us connect with potential customers who shared similar interests. We also implemented dynamic product ads to retarget visitors with the items they viewed, optimizing for link clicks and on-site purchases.

Google Ads: Next, we turned to Google Ads, focusing on search ads that targeted commercial intent keywords like “summer dresses.” Our responsive search ads led users straight to relevant product pages, optimizing for click-through rates and conversions.

Snapchat: On Snapchat, we created eye-catching vertical video ads that matched our vibrant Instagram aesthetic. By leveraging Snap’s dynamic modeling capabilities, we showcased products in an engaging way, optimizing for swipe-up rates to drive interaction.

Email Marketing: For Email Marketing, we launched a lead magnet campaign offering a 20% discount for new subscribers, quickly growing our email list. We followed up with weekly promo emails featuring top products, ensuring our content was optimized for new signups, open rates, and click-throughs.

We systematically launched our campaigns beginning February 1st and intensified efforts through April. 

For Meta Ads, we executed eight ad sets with three creatives, achieving over 80,000 impressions and generating 1,200 post-click site visits, resulting in a CTR three times the industry average. 

In our Google Ads strategy, we targeted keywords like “dresses” and “summer fashion,” which led to over 4,500 impressions and 900 clicks, boasting a 5.5% CTR-125% above the benchmark. 

Our Snapchat ads successfully generated 600 swipe-ups at a low cost of $0.08 per click. Meanwhile, the Email Marketing lead magnet captured over 300 new subscribers, yielding 25% open rates and contributing to 34% of orders from email-generated customers. 

Throughout this process, we diligently tracked key KPIs, including ROAS, CTR, and email open rates, to assess our success.

Conclusion

The journey of brand and DesignScript highlights the power of teamwork in driving growth. By embracing targeted digital marketing and connecting with customers across multiple channels, they transformed its order count from 40 to 1,250 in just a year, proving that with the right strategies, remarkable change is possible.

Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!

Book a session with us today and make some digital magic happen!

4925%

MRR Growth

915%

ROAS Uplift

32%

Repeat Buyers

220%

Improved Conversions