Results & Outcomes
2,490 orders per month: The brand skyrocketed its monthly orders from 92 to 2,490, demonstrating a remarkable surge in demand. This growth highlights the effectiveness of targeted marketing strategies and the brand’s ability to resonate with home goods enthusiasts.
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Table of Contents
Goals & Objectives
Our main goal is to boost monthly orders from 92 to 2,490 over the next 12 months. We’re also dedicated to enhancing brand awareness and fostering deeper customer engagement. These targets will guide our strategies, helping us connect authentically with our audience and drive meaningful growth together.
Client Background & The Challenge
This brand is an online furniture brand that creates made-to-order pieces designed for modern urban living. They offer affordable, stylish designs that cater to apartment dwellers. Despite attracting strong website traffic after launching, they only achieved around 92 orders monthly in their first year due to lower conversion rates.
Recognizing the untapped potential, they faced the challenge of expanding their audience while making the shopping experience smoother for customers.
At DesignScript, we teamed up to craft a strategy that would enhance customer engagement and drive sales, all while staying true to their mission of providing chic, functional furniture.
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Strategies & Plan of Action
We implemented an integrated growth approach across seven key channels to elevate the brand’s success.
Instagram: We expanded our content with shoppable room tours and style guides, while onboarding micro-influencers to increase brand awareness.
Meta Ads: We targeted lookalike audiences and created engaging video ads that highlighted the versatility of our modular furniture.
Google Ads: We focused on urban living keywords and utilized in-market audiences for storage solutions.
Our YouTube strategy featured TrueView ads showcasing space-saving tips. Additionally, we enhanced the user experience through mobile optimizations, added urgency messaging on product pages, and automated post-purchase reviews and cart abandonment follow-ups.
Over the 12-month period, we focused on executing strategies that would drive meaningful growth for the brand.
On Instagram, we published four times more content, including engaging shoppable room tours, and boarded 12 new micro-influencers to enhance brand awareness.
For Meta Ads, we rigorously tested custom audiences, resulting in a remarkable 3X performance lift.
In Google Ads, we achieved sub-$1 cost per click by expanding our keyword strategy while maintaining a strong CTR.
Our YouTube campaigns garnered over 28 million video impressions. We also optimized the mobile conversion rate by 25% and personalized post-purchase review requests, ensuring a seamless customer experience.
Conclusion
Brand’s incredible journey from just 92 orders to 2,490 in a year is a testament to the power of understanding and connecting with customers. By enhancing the shopping experience and leveraging targeted marketing strategies, they not only boosted sales but also built a community of loyal fans. This transformation shows that with the right approach and a genuine focus on customer needs, even the toughest challenges can turn into opportunities for growth.
Now on a solid path to ongoing success, demonstrating how passion and strategy can lead to amazing results in the competitive home goods market.
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2441%
MRR Growth
817%
Increased Traffic
158%
Increased Conversion
189%
Increased AOV
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