How An Apparel & Fashion D2C Brand Grew Their Monthly Order Count From 40 to 1,970 In Just 12 Months?

Table of Contents

• Results and Outcomes
• Goals and Objectives
• Client Background and the Challenges
• How it Began or strategies
• Conclusion

Goals and Objectives

From the beginning,

Our primary goals were to increase monthly orders from 40 to 1,970 within 12 months and enhance brand awareness and customer engagement. We focused on key metrics such as conversion rates, website traffic, and customer acquisition costs to track our progress, ensuring our efforts remained aligned and targeted.

Client Background and the Challenges

An online women’s fast fashion brand catering to female shoppers aged 18 to 35, offering stylish and affordable dresses, tops, bottoms, and accessories. Despite building a strong social media following in its first year, the brand struggled with only 40 monthly orders, limiting revenue potential.

Key challenges included low brand visibility, ineffective customer engagement, and fierce competition in the fast fashion market. 

Additionally, operational issues like inventory management hindered their ability to provide a seamless shopping experience. To address these challenges, they partnered with DesignScript to enhance their digital marketing strategies and drive sales across multiple channels.

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How it Began or strategies

To drive significant growth in conversions and revenue, we developed an integrated digital campaign that targeted multiple channels.

Meta Ads: We started with Meta Ads, using collection ads to highlight our best-selling dresses to lookalike audiences. This helped us connect with potential customers who shared similar interests. We also implemented dynamic product ads to retarget visitors with the items they viewed, optimizing for link clicks and on-site purchases.

Google Ads: Next, we turned to Google Ads, focusing on search ads that targeted commercial intent keywords like “summer dresses.” Our responsive search ads led users straight to relevant product pages, optimizing for click-through rates and conversions.

Snapchat: On Snapchat, we created eye-catching vertical video ads that matched our vibrant Instagram aesthetic. By leveraging Snap’s dynamic modeling capabilities, we showcased products in an engaging way, optimizing for swipe-up rates to drive interaction.

Email Marketing: For Email Marketing, we launched a lead magnet campaign offering a 20% discount for new subscribers, quickly growing our email list. We followed up with weekly promo emails featuring top products, ensuring our content was optimized for new signups, open rates, and click-throughs.

We systematically launched our campaigns beginning February 1st and intensified efforts through April. 

For Meta Ads, we executed eight ad sets with three creatives, achieving over 80,000 impressions and generating 1,200 post-click site visits, resulting in a CTR three times the industry average. 

In our Google Ads strategy, we targeted keywords like “dresses” and “summer fashion,” which led to over 4,500 impressions and 900 clicks, boasting a 5.5% CTR-125% above the benchmark. 

Our Snapchat ads successfully generated 600 swipe-ups at a low cost of $0.08 per click. Meanwhile, the Email Marketing lead magnet captured over 300 new subscribers, yielding 25% open rates and contributing to 34% of orders from email-generated customers. 

Throughout this process, we diligently tracked key KPIs, including ROAS, CTR, and email open rates, to assess our success.

Conclusion

The journey of brand and DesignScript highlights the power of teamwork in driving growth. By embracing targeted digital marketing and connecting with customers across multiple channels, they transformed its order count from 40 to 1,250 in just a year, proving that with the right strategies, remarkable change is possible.

Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!

Book a session with us today and make some digital magic happen!

4925%

MRR Growth

915%

ROAS Uplift

32%

Repeat Buyers

220%

Improved Conversions